Record – The Attitudinal Effects of Mere Exposure . Subsequently Zajonc (), using the theory of Hull-Spence (), extended Triplett’s (). Download Citation on ResearchGate | Attitudinal Effects of Mere Exposure | Zajonc has proposed that repeated “mere exposure” of a stimulus is a sufficient. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of The mere exposure effect is well established at this point. Attitudinal effects of mere exposure.

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The results show that in the teaching of Economics, there should be a balance between providing a effexts theoretical framework together with behavioral aspects.

Journal of Personality and Social Psychology9 2, Pt.

Earn your certificates kere Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material. Contact him directly here.

Each character was shown from 0—25 times. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters.

Enroll in Social Psychology: Atittudinal is a college-level course designed to introduce students zajnc the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.

The subjects were then asked to rate how they felt about each character. Assessing Racial Preferences in Movies: One explanation for this bias is the affect heuristic.


Moreover, given that finance zsjonc did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude.

The mere exposure effect is an example of how irrational we can be. Enter your name and ezposure address to quickly register and be notified of new entries. Does this work in all situations?

Mere Exposure Effect

Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments! Journal of Personality and Social Psychology, 9, Knowing basic psychology can help you in all areas of your live, both personally and professionally.

The experiment included two treatments that differ in regard to the timing factor. Attirudinal mere exposure effect is well established at this point. Does it matter what the intervals are of the exposure?

Earn your certificate and save lives! When choosing a particular alternative from a number of financial assets, risk is an important feature. Want to Understand the Mind and Other People? Putting on a conference? Scientific Research An Academic Publisher. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.


This is a FREE course that will take only about 20 minutes. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away.

Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. Attitudinal effects of mere exposure. The study does, however, raise questions as to the limitations of exposure. Have a podcast or know someone who does?

Bennett is available for interviews and public speaking events. According to the classic Capital Assets Pricing Model Zakoncwe would expect to receive a positive correlation ezposure risk and return of financial assets.

Mere Exposure Effect

A good financial asset has a high expected return and is considered low-risk, and vice versa. At what point does exposure not help with positive feeling? In no way explsure mere exposure mean that something is more trustworthy or deserving of positive feelings. Modern EconomyVol. Eleven out of twelve times, the character was liked better when it was in the high frequency category.